Content Creation

You’ve likely heard of this one. Content creation these days is more crucial than ever for any marketing campaign. It doesn’t have to be extravagant or expensive, but it does need to exist. What is it exactly? Here’s a quick list:

  1. Blog Posts
  2. Infographics
  3. Case studies
  4. Ebooks
  5. Webinars
  6. Podcasts
  7. Testimonials
  8. Landing Pages
  9. Newsletters
  10. Frequently asked questions
  11. Checklists
  12. Social media posts

Small businesses need content marketing to beat their competition.There could be well over 100 types of content that you could create to help promote your business, but the key is understanding a handful of the most effective kinds and building a portfolio around those formats.

This portfolio would highlight areas of your business that were originally outlined in your branding plan. You would then lay out when to publish each piece on a calendar and follow the plan consistently (Google prefers consistent content posting to help with your rank during searches).

This is called (in a super general way) creating a content strategy. If you’re feeling lost, don’t worry, read A Beginner’s Guide to Creating Content. It will help clarify how and with what to get started.


Downtown Marketing Group won’t write the content for you, but we’ll give you the tools to help create it on your own. After all, we’re marketing experts, we’re not experts in your industry or business. Be wary of the folks that tell you they can create content for you. How is it possible for someone to be so skilled in so many industries??

Content Strategy building is crucial to keep your online footprint going. Contact us to help you get yours together.

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